Typography and Fonts
Typography plays a crucial role in logo design, as different fonts convey different personalities and traits. Serif fonts, with their decorative flourishes and elegant curves, are often associated with tradition, sophistication, and authority, making them suitable for luxury brands and established institutions. Sans-serif fonts, with their clean lines and modern aesthetic, convey a sense of simplicity, clarity, and innovation, making them popular choices for tech companies, startups, and lifestyle brands.