Shape and Form
The shape and form of a logo also play a significant role in influencing brand perception. Rounded shapes, such as circles and ovals, are often associated with friendliness, warmth, and inclusivity, making them ideal for brands that want to convey a sense of approachability. In contrast, angular shapes, such as triangles and squares, evoke feelings of strength, stability, and reliability, making them suitable for brands in industries such as finance, technology, and automotive.